CMHC’s Quarterly Study Report On Major Housing Market In Canada

CMHC’s quarterly study reported what’s hot and what’s not and why many residential real estate markets are more hot than others.

As The Globe and Mail’s Tamsin McMahon reports, Canada Mortgage and Housing Corp. flagged 10 of 15 markets for various measures and, for the first time, warned that Vancouver was looking frothy. That’s no surprise to many observers who have often warned of overvaluation in Canada’s two hottest markets, Vancouver and Toronto.

Other analysts, though, have said there’s no big trouble on the horizon in those two cities because both are creating jobs and both have a healthy level of household formation.

The national housing agency looked at four areas: Overheating, measured by the ratio of sales to new listings; price acceleration based on average prices; overvaluation based on average prices and new housing indexes; and overbuilding, based on rental vacancy rates and the stock of completed and unsold condos.

Here’s a look at what CMHC found in few major markets in its second-quarter report.

Vancouver: “The change in our overall assessment from the previous quarter was mainly influenced by a shift from moderate to strong evidence of overvaluation, indicating that home prices are above the level supported by economic and demographic fundamentals. The remaining indicators assessed continue to suggest weak evidence of problematic conditions.”

Calgary: CMHC detected strong evidence of problematic conditions, due to a combination of moderate evidence of overvaluation and overbuilding. A deterioration of economic fundamentals have contributed to moderate evidence of overvaluation.

Edmonton: CMHC detected moderate evidence of problematic conditions in Edmonton’s housing market. Factors such as overheating and price acceleration continued to show weak evidence of problematic conditions.

Toronto: No surprise that CMHC found “strong evidence of problematic conditions.” There’s “strong evidence” of overvaluation, “moderate evidence” of price acceleration, and “weak evidence” of overheating. And “while we do not detect overbuilding, we have some concerns about the high inventory of completed and unsold condominium apartments.”
Why Digital Marketers shouldn’t “Go Viral”

Most marketers would love to go viral. Who wouldn’t want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of fame. But going viral isn’t an effective content strategy because it’s not something you can plan for, nor is it something that’s easily replicated for long-term success.

Most viral content has a very short shelf life. It’s forgotten in a few days or a week or two and then consumers have moved on to the next viral worthy item.

Brands should concentrate on creating long-lasting strategies with content that helps their audience connect and relate to them and their products. It’s not that they’re not trying; it may be that they’re trying too hard. If your goal is to go viral, you may be so focused on your content that it loses its natural appeal and just feels contrived.

Don’t Go Viral for The Wrong Reasons
You could also go viral for the wrong reasons: Mountain Dew’s Puppy Monkey Baby Super Bowl commercial went viral, but it was mostly due to the backlash over how strange people found it and the fact that it was nightmare-inducing. There have been more than 22 million views of the Puppy Monkey Baby commercial on Mountain Dew’s YouTube channel. However, most of the user comments are negative. The sentiment isn’t positive.
But, Mountain Dew may not care — because the reality is that more than 22 million people have watched the commercial on YouTube, more than 10,000 people have commented, and it’s being discussed on other channels across social media.

Focus On Producing Useful Content
Focusing on creating great content that people will enjoy and find helpful is a better long-term strategy. If something goes viral, great. But the reality is, most of what you create is never going to go viral. You can win in content marketing by consistently creating great content that’s useful and relevant to how your audience uses or values your product. You don’t need to have the most popular post to be successful. By focusing on going viral, you’re setting yourself up for disappointment.

When you try too hard, it shows, and the audience doesn’t like that.
Benefits Of Condo Living

There are many benefits to condo living. But is it right for you? Here are some of the advantages for you to consider.

1. Increase Your Wealth - A condo is a good investment, particularly for first time home buyers who rent. Your money is going toward something you own which is likely to increase in value over time.

2. No Surprises - Condos can be more affordable than owning a freehold home and you have a fixed budget each month. Most repairs and upkeep are covered in your condo fees; so unlike a homeowner, you aren’t suddenly faced with major repair costs.

3. Freedom From Maintenance - This is one of the biggest draws of condo living. Someone else takes care of the outside work like shoveling snow and mowing the lawn. You don’t have to worry. Your monthly condo fees cover these services.

4. Built In Amenities - Condos often offer benefits that you won’t get in the average home or apartment.

5. Location ! Location! Location -If you want easy access to lifestyle amenities — condo living is a great option.  

6. Privacy & Security - While condo living offers privacy, there is also the security of knowing you live in a safe, secure building. And... like a home in a residential neighborhood, you can develop a sense of community by getting to know your neighbors.