The road to your show home is paved with great content. I’ve emphasized the value of a website as the primary source for information about your company. But even a website can’t be the only weapon in an online arsenal. A robust web presence affirms your expertise and social media is a key element in your digital content strategy.


The fastest way to increase website traffic is through a blog. Blogs are an informal news feed and/or discussion board on your website.  As of 2014, websites with an active blog received 55% more traffic than those without. An optimized blog will also improve search engine page rank because of its key-word rich content and frequent updates.


It’s hard to ignore the Facebook effect. Even if you don’t respect Facebook or have a personal profile, nearly 15 million other Canadians do. Like a blog, a Facebook page should be updated consistently and with interactive content that promotes your expertise and engagement in a particular field.

Other Platforms:

It seems like every day a new social platform emerges. Deciding the type of sites to include in your online content strategy is entirely dependent on your audience. Instagram, Pinterest, Snapchat, Houzz, YouTube, Twitter and others all have merit. However, if you intend on using any of these sites, be sure you understand their nuances well.

What Should I Post?

Like website content, social media must be engaging, unique and demonstrate your expertise. There are two types of content – curated and original. Original content often engages more users because it’s unique and personal in nature. However, curated content can also be effective when you come across an article, photo or news story that is related to your industry. Be careful, though. Too much curated content makes you appear lazy and unoriginal.

Join Us For A Special Information Breakfast:

A robust digital marketing strategy is the key to unlocking your company’s potential. Prospects use all types of social platforms that interact in varying ways. Having a voice on the major sites, and some of the smaller ones, is a sure way to engage a variety of buyers. For more details about how you can diversify your online marketing plan, join CSG on February 6 for a special information breakfast. To register, visit WWW.CSG.CA now. Only a few spots left.  


  1. Social Media Marketung is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic. There is an increase in providers of social media due to this. Providers like Alvin SEO Services are in high recommendation and demand for social media. With these types of statistics, the benefits of social media marketing can no longer be ignored.

  2. When you hire an agency to manage your social media campaigns, you receive the benefits of complete services that essentially lower costs when compared with engaging a team of full time employees to carry out a social media strategy.Social Network

  3. Close your eyes and try to visualize the Tree Diagram of the whole Social Media marketing strategy and how it gets to potentially reach every single corner of the World Wide Web. Ambitious, isn't it?BRSM website

  4. These days it seems everyone is an SEO expert. Thousands of new articles and digests go out every day on the subject of SEO and for professionals in the SEO industry this can get frustrating to see the amount of opinions on SEO which get thrown around. In this article I will try to simplify the matter for you.seo service

  5. Before building your Twitter marketing plan, you must examine your current Twitter use and the success it has brought to your business.

  6. It’s really such nice information to get advantage

  7. Be that as it may, there are safeguard approaches to computerize your social media page; one can make utilization of administrations like the HOOTSUITE and BUFFER to have a booked posting of pictures,