January 20, 2015
Customer purchasing behavior has experienced a dramatic shift over the past ten years. What was once a linear process has become cyclical, and online advertising is at the forefront of client interaction. So if you hope to stand a chance in this new sales environment, here are a few things you MUST know.
Is Your Website Doing Its Job?
If there is one thing you must take from this post it’s this - your website is the MOST IMPORTANT sales tool you have. Builders don’t blink spending hundreds of thousands on a show home. But they can’t fathom spending $100,000 on a great website. 89% of customers say they used a search engine to research information during the buying process. And search engines drive traffic where - to your website! But if your site is slow, has outdated content or doesn’t work on a mobile device, then your show home traffic will suffer as a result.
Don’t Get Caught NAP-ping.
You wouldn’t ignore a large cobweb in one of your show homes. So why would you ignore malfunctioning elements on your website? NAP stands for Name, Address and Phone number, which should always be current for all online advertising and website content. This is not only crucial for buyers to find and contact you, but it’s also vital to your search engine optimization. Too often a website is neglected while broken links aren’t repaired and obsolete information isn’t updated. Buyers are looking for any reason to cross your company off their list, and these types of issues damage your credibility.
What Is Your Content Strategy?
Your website is the only place where you have to make a great first impression EVERYTIME. All websites must have a plan to continually update content with fresh, sticky elements that keep people interested for as long as possible. High quality photos, professional videos and contests are only a few ideas. But all these elements must lead people to do one thing - leave their home to visit your home. Be interesting! And remember, your website doesn’t need to be personal, but it needs to have personality.
Join Us On February 6!
It’s impossible to stress the importance of your website. However, it’s only one tool in your bag of online tricks. Learn what else you need to know by joining us for a special breakfast and information session on February 6. Space is limited so register now at WWW.CSG.CA