The Future Of Social Media Marketing - 2015

The road to your show home is paved with great content. I’ve emphasized the value of a website as the primary source for information about your company. But even a website can’t be the only weapon in an online arsenal. A robust web presence affirms your expertise and social media is a key element in your digital content strategy.

Blog:

The fastest way to increase website traffic is through a blog. Blogs are an informal news feed and/or discussion board on your website.  As of 2014, websites with an active blog received 55% more traffic than those without. An optimized blog will also improve search engine page rank because of its key-word rich content and frequent updates.

Facebook:

It’s hard to ignore the Facebook effect. Even if you don’t respect Facebook or have a personal profile, nearly 15 million other Canadians do. Like a blog, a Facebook page should be updated consistently and with interactive content that promotes your expertise and engagement in a particular field.

Other Platforms:

It seems like every day a new social platform emerges. Deciding the type of sites to include in your online content strategy is entirely dependent on your audience. Instagram, Pinterest, Snapchat, Houzz, YouTube, Twitter and others all have merit. However, if you intend on using any of these sites, be sure you understand their nuances well.

What Should I Post?

Like website content, social media must be engaging, unique and demonstrate your expertise. There are two types of content – curated and original. Original content often engages more users because it’s unique and personal in nature. However, curated content can also be effective when you come across an article, photo or news story that is related to your industry. Be careful, though. Too much curated content makes you appear lazy and unoriginal.

Join Us For A Special Information Breakfast:

A robust digital marketing strategy is the key to unlocking your company’s potential. Prospects use all types of social platforms that interact in varying ways. Having a voice on the major sites, and some of the smaller ones, is a sure way to engage a variety of buyers. For more details about how you can diversify your online marketing plan, join CSG on February 6 for a special information breakfast. To register, visit WWW.CSG.CA now. Only a few spots left.  
Content Is King: Drive More Traffic, Leads & Sales with Content Marketing

January 21, 2015

Instructors:

Kristi Allen
Meredith Oliver

Educate – it’s a 2015 buzzword

Your website should fill your show homes with prospects, so fill your website with meaningful content. A new home is likely the biggest purchase most people will ever make. They need to feel like they are buying from an industry leader. And the best place to demonstrate industry expertise is your website.

“Content doesn’t just help your SEO, it IS your SEO.”

Organic website traffic is any non-solicited or unpaid visitation. Internet users type keywords into a search engine, like Google, and the most applicable results appear. The order in which these results are ranked is based on topical relevance and is NOT random. Generating unpaid website traffic begins with the content you choose to put on your website, and how often it’s updated.

The first three search results that appear on Google receive over 60% of all clicks.

What Kind Of Content Ranks Well?

The answer boils down to this - how well do you know the audience? All buyers have questions and the company that answers them best wins more business. In 2014, two-thirds of all prospects said good content is a leading reason for buying, and half of the prospects said they would buy from the company with expert content. Your website should be updated constantly with new information that educates buyers and makes you the expert.

Where Do We Start?

Set goals. Content generation and management are vital to your organic traffic. However, the process is extremely time consuming. So you must create a list of objectives and a plan to execute each one. For example, having a FAQ section is a great way to reach out by addressing major concerns that arise during the buying process. Your show home and online sales managers are at the front line with customers and likely have list of FAQ’s you can tackle.

There's More!

In 2015, content management will separate you from the pack. Your website is one of many contact points with buyers and managing what you post is paramount. But those who really get a leg up on the rest will integrate other forms of online content, including social media, paid advertising and unique online promotions. To learn how all these pieces fit together to create the perfect marketing strategy, register for our special information breakfast on February 6. Space is limited so visit WWW.CSG.CA now to sign up.
Go Mobile: 15 Reasons You Need Mobile Marketing Now

January 21, 2015

Instructors:

Jimmy Diffee
Troy Reierson

It took businesses 30 years to adapt to the Internet and only six years to transition to mobile devices. Luke Wroblewski coined a term called the Mobile Moment, which is when mobile traffic to your website exceeds desktop traffic. Facebook reached it in 2011, Amazon in 2013, YouTube in 2014 and in 2015, it’s your turn. Are you ready? Here are a few things you need to know.

How Prospects Find You:

Of all your show home visitors, 90% went to your website at least once before making the trip. But if your website is anywhere near the mobile moment, but isn’t functioning efficiently, then you will likely miss out on a significant portion of prospects to your model homes.

Responsive Design:

Your website MUST be adaptable to various screen dimensions and Internet platforms. As of 2014, 71% of website visitors leave if it takes more than five seconds to load the landing page. And 61% leave just as fast if it doesn’t have responsive design. What does this mean? Get responsive and make sure it works.

You Have To Ask:

If you’re unsure where buyers are finding you online, ask them. Feedback from prospects is vital to increasing website traffic by developing a targeted message and mobile strategy. Organic searches on Google, social media pages, online ads and sponsored ads on local media provide buyers various avenues to your site. And if your sales managers can track a visitor’s first point of contact, you can allocate your advertising resources better.


The future is mobile and you must be ready. For more on how to integrate mobile into your marketing strategy, register for our special breakfast on February 6. Space is limited so sign up now at WWW.CSG.CA. 
Digital Marketing Delivers: How to Create Engagement and Build Competitive Advantage

January 20, 2015

Instructors:

Mitch Levinson
Kelly Frank
Janette Hawkins
Corrine Bachman

Customer purchasing behavior has experienced a dramatic shift over the past ten years. What was once a linear process has become cyclical, and online advertising is at the forefront of client interaction. So if you hope to stand a chance in this new sales environment, here are a few things you MUST know.

Is Your Website Doing Its Job?

If there is one thing you must take from this post it’s this - your website is the MOST IMPORTANT sales tool you have. Builders don’t blink spending hundreds of thousands on a show home. But they can’t fathom spending $100,000 on a great website. 89% of customers say they used a search engine to research information during the buying process. And search engines drive traffic where - to your website! But if your site is slow, has outdated content or doesn’t work on a mobile device, then your show home traffic will suffer as a result.

Don’t Get Caught NAP-ping.

You wouldn’t ignore a large cobweb in one of your show homes. So why would you ignore malfunctioning elements on your website? NAP stands for Name, Address and Phone number, which should always be current for all online advertising and website content. This is not only crucial for buyers to find and contact you, but it’s also vital to your search engine optimization. Too often a website is neglected while broken links aren’t repaired and obsolete information isn’t updated. Buyers are looking for any reason to cross your company off their list, and these types of issues damage your credibility.

What Is Your Content Strategy?

Your website is the only place where you have to make a great first impression EVERYTIME. All websites must have a plan to continually update content with fresh, sticky elements that keep people interested for as long as possible. High quality photos, professional videos and contests are only a few ideas. But all these elements must lead people to do one thing - leave their home to visit your home. Be interesting! And remember, your website doesn’t need to be personal, but it needs to have personality.

Join Us On February 6! 


It’s impossible to stress the importance of your website. However, it’s only one tool in your bag of online tricks. Learn what else you need to know by joining us for a special breakfast and information session on February 6. Space is limited so register now at WWW.CSG.CA
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January 20, 2015

10:00 – 11:00 AM

Instructors:

Brian Flook
John Palumbo

The success and failure of a sales message rests in your ability to speak your customers' language. Like a fork in the road, everything you say will follow the path to retention in the mind or the proverbial trash bin. Your job as an influencer is to ensure that what you say and how you say it creates a sense of urgency, and here some tips for doing that.

Poetic Persuasion:

Cluster the key point of your message into three, alliterative points. The brain can decipher small segments of information at a time and it makes recalling it easier. Some of the most familiar slogans and tern of phrases come in threes. i.e EAT – PRAY – LOVE. The Good, The Bad, The Ugly.

Filtering:

A message that finds its way into the realm of retention speaks to things that your customers value, things that are truly unique about your product and things that are threatening. Scare tactics create a sense of fear that drives people to action. But a threatening message, without offering a solution, will only create panic and is ineffective. Provide a solution and you will experience positive results.

The Tease:

One of the most important tactics for retaining your client’s attention, but I’ll get to that in a moment. The only thing better than a meal at your favorite restaurant is ordering it. Your attention is entirely focused on one thing, and your mind develops a level of expectation that lasts until the food arrives. Create a similar level of attention retention with the message you deliver to your clients.


For more information about all the strategies and tactics discussed in “Jedi Mind Trick: How the Art of Influence Will Change Your Marking Forever,” sign up for our special information breakfast on February 6.