Bank of Canada Drops Rate by .5%; What Does This Mean For Homebuyers?



On July 15th the Bank of Canada cut the overnight lending rate by .5%. It is anticipated that the rest of the Canadian financial institutions will likely follow suit, making consumer debt more affordable. A direct result of this should be a change in mortgage and lending rates.



The Bank of Canada changing its rates has no direct impact on consumers. The direct impact comes when financial institutions change their interest rate. Since the reduction, TD Canada Trust announced a drop in their prime lending rate by 10 basis points to 2.75%. New rates are expected within the next few weeks from the other major institutions.


What does this mean when you are buying a new home?

Consumers looking at  variable rate mortgages can expect an immediate reduction in rates. Consumers with fixed rate mortgages will see no change. Those that would like a fixed rate mortgage, but do not yet have one, should see the fixed rate will drop slightly, but remain higher than the variable rate alternative.


If you already have a mortgage, now is a good time to renegotiate your rate. A .25% decrease in your rate can save you about


$700 a year.*


The big picture:

This means debt is more affordable so it may cost consumers less to buy a house. As a result, more buyers may enter the market, having the effect of driving housing prices up. So, while your mortgage may cost less, the listed price of your house may cost more.


As a consumer, the best thing you can do when buying a house is shop around for your mortgage with the same diligence and care used when selecting your home. Many home builders work with specific banks and brokers but that might not be your best option.  Not all banks have the same rates and terms, and small differences in these can mean big savings or big costs.



The Bank of Canada's rate drop is consistent with a trend of economic weakening across the country. This will likely have a small impact on the housing market.


What are the main factors that influence the type or mortgage you choose? Will the change in interest rates be the catalyst in your decision to buy a new home?



*Example calculated using RBC’s mortgage calculator, based on a $440,000 mortgage at 2.5% and 2.75% on a 30 year term with bi-weekly payments.
We Celebrate This Nation With You


What does Canada Day mean to you? Why is it important to celebrate our country?



Canada Day is not just a celebration of the birth of a nation. It’s an opportunity to take time to recognize our freedom to live, think and love how we choose. It’s a time to celebrate with those who have been here for generations and those that have come to start a new life.


To give some historical context, July 1st is a significant date in Canadian history for a few reasons. In addition to independence from the United Kingdom, Canada Day also marks a number of breakthroughs and significant events. The first national radio hookup was initiated by the Canadian National Railway on July 1, 1927. The Canadian Broadcasting Corporation (CBC) held its first cross-country broadcast on Canada Day in 1958. The first colour television transmission in Canada was broadcast on July 1st of 1966. In 1967, the Order of Canada was inaugurated. And in 1980, “O Canada” was also named our official national anthem.


When we celebrate Canada Day, we are celebrating everything our country has accomplished, and the freedom we enjoy. Canada Day reminds us of the history of the land, of our connections to the British, French, the Native Americans and to the diverse cultures that make up our landscape. We celebrate to show our love of this country and our love of the people we share it with.

CSG is proud to be a Canadian company. And on this day, we celebrate this great nation with you.
How to pull off a tricky bet and avoid paying for two homes. By Michael Corbett

It’s a common situation: You want to move and buy a new home — but you haven’t sold your old one yet. What should you do?

Making an offer on a new home before you’ve sold your own is a financially tricky bet to make. No one wants to be caught between a rock and a hard place — and two homes.
But what happens if you do get caught in limbo? Here are four strategies for getting out of the buying/selling pickle:


1. Rent back from your buyer
One option is to sell your house first, then rent it back from the new owners until your purchase transaction for a new home is completed. Since your buyer will eventually want to move into their new home, this is usually only a temporary fix — but a fix that will remove the hassle of moving to a rental before moving into your new digs. This is also a great option if you need a place to hang your hat if you’re planning any renovations to the new house.

2. Buy on contingency
Include a prior-sale contingency in the purchase contract for your new home. It provides the opportunity to withdraw an offer if your existing home does not sell by a certain date. Forewarning: very few, save for the most desperate sellers, are going to agree to sell to you if you have this contingency in place.

3. Get a bridge loan
If you absolutely have to buy before you sell, consider a bridge loan. Bridge loans enable buyers to move forward with the purchase of a home while their current home remains on the market by borrowing from the existing home’s equity until the proceeds from its sale are obtained.
This is a risky choice, so if you must, it’s best to use it for overlaps of just a few days between closings or, at the most, a few weeks. Though some bridge loans can be extended, they can become extremely expensive if protracted.

4. Rent a place
To avoid this dilemma altogether, sell your house first before you buy. And in the meantime, rent a place and take your time shopping around. Relocating twice in quick succession is not ideal, but it’s definitely a better option than owning two homes. If you get an offer you just can’t refuse, celebrating the sale in a rental won’t be so bad!
If you’ve ever been stuck between two houses, what did you do? 

See more at: http://goo.gl/j8XghY

Photo Credit: http://goo.gl/j8XghY

Edmonton City Housing Statistics – February 2015

New Home Starts – Single vs. Multi-Family

- Year-over-year, single family housing starts in February were down 4.1% to 348 from 363. Year to date, 2015 SF starts are almost identical to 2014 at 654 units compared to 653 last year at this time.

- 2015 has seen a surge of MF starts with 1,347 in February alone, compared to 158 the year prior. YTD, MF starts in Edmonton are at 2,575 units, a 413% increase over last year (502 units). Contributing to this increase in starts is mostly new apartment (rental & condo) and townhome development. Lower inventory of condo properties and a low vacancy rate has supported growth in the MF market.

- Housing starts are expected to decline by 11.3% in 2015 compared to 2014.

New Single-Detached Home Pricing
- Average new single detached home prices in February 2015 were up 9.9% to $638,745 compared to $581,254 a year prior. YTD, the average new single detached home price is $598,792, up 6.2% from $563,601 at the same time last year.

- The greatest share of new single detached home sales in February 2015 was in the $500k-$599k price range at 32.6% of homes compared to 23.5% in 2014. In February 2014, the greatest share of homes sold was in the $400k-$499k price range at 30.1% compared to 24.3% in 2015. YTD, the share of homes sold in these two price ranges is almost equal at 29.7% and 29.8%. 

- An increase in the number of homes sold in the $600k+ for 2015 has assisted in raising the average house price. Overall share has increased to 29.8% in 2015 YTD compared to 20.9% in 2014 YTD.

Resale Market – MLS – Single-Detached Homes
- Average MLS resale price increased marginally in February 2015 by 0.7% year-over-year to $359,392. YTD, average MLS resale price has increased 3.5% year-over-year to $363,437. Since March, however, the average price of a resale home has fallen 2.6% from $368,973. 

- YTD, the number of sales in 2015 is down by 19.4% to 1,807 from 2,241 in 2014 YTD. The number of YTD listings has increased to 5,353 from 4,460 in 2014 YTD.

- MLS sales are expected to decrease by 1.9% in 2015 compared to 2014. 
Economic Indicators
- Edmonton’s unemployment rate has remained at 4.8% since December 2014. Year-over-year, the February unemployment rate has decreased by 0.1%.

- Average weekly earnings are down year-over-year to $1,060 from $1,076 in 2014 and up $4 since January.

- February saw the mortgage rate on a 1-year term fall to 2.89% from 3.14%, which was the standard for all of 2014.

Top Builders
- As of February YTD, Qualico Group (Pacesetter, Sterling, Qualico Communities) have seen the most housing starts with 170 single family and 136 multi-family permits (306 combined).

- The following is a list of Edmonton CMA top builders by combined (SF & MF) permits pulled:

1. Pacesetter:  195 (133 SF; 62 MF)
2. Brookfield:  150 (41 SF; 109 MF)
3. GMH Architects:  110 (0 SF; 110 MF)
4. Sterling:  109 (35 SF; 74 MF)
5. Landmark Group:  94 (34 SF; 60 MF)
6. Coventry:  89 (55 SF; 34 MF)
7. Rohit Group:  83 (8 SF; 75 MF)
8. Daytona:  76 (52 SF; 24 MF)
9. Homes by Avi:  70 (48 SF; 22 MF)
10. Dolce Vita:  54 (16 SF; 38 MF)

Photo Credit: http://goo.gl/BJNImK


Google Mobile - Another New Algorithm...

You’re probably thinking, not another post about mobile web design. But as of Tuesday, April 21, 2015, it’s more important than ever. In case you don’t know, a mobile friendly/responsive website is “a site that changes shape and size and remains readable on a smaller format device.” (http://goo.gl/xgRhF9) And, having a responsive site can mean the difference between your digital success and failure.

Earlier this week, Google released its most recent algorithm for mobile friendly websites to address the influx of mobile traffic on the web. Of the 24.3 Million mobile users in Canada, 4 of every 5 have a smart phone giving them access to the internet on their device. (Comscore, 2015) So the new algorithm will reward businesses that have adapted their websites to mobile platforms with a higher search results page rank. 

“As people increasingly search on their mobile devices, we want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens." 
-  Krisztina Radosavljevic-Szilagyi, Google Spokeswoman

What Does This Mean For Me?

The sky isn’t falling but it’s best you prepare for the future. A website is the only place where a company must make a great first impression every time and where many buyers are exposed to a brand for the first time. But, if they can’t find your site or it doesn’t adapt to the device users are on, they are unlikely to identify with your brand or product offering. 

Google has a tool to determine if a website is in fact mobile friendly – CLICK HERE to test your website. When doing a web audit there are a few crucial factors to consider:

Text size: Is the copy readable without zooming.

Screen Fit: Does the content on your site fit into the screen. I.e. photos, floorplans, etc.


Spacing: Are the links clickable without hitting the wrong button. 


Flash: Not commonly supported on mobile devices – does not rank well.


User Experience: How many clicks does it take to perform a desired task.

What Has Not Changed?

The short answer – great content. Google will continue to scan the web for relevant, keyword-rich sites. However, pages that are mobile friendly will be ranked higher on mobile device search engine results pages. If you have a great desktop site, Google will still rank it well for desktop searches. In other words, Google still favours a great desktop site on its desktop search result page over one that is mobile but lacks the content to help users in their search query.

What Should You Do?

You don’t need an entirely new website…yet. Google’s new algorithm will continue to check each website on a page by page basis. This means that not all your web pages need to be responsive immediately. But if your website is not responsive, it’s a good idea to change the pages that are most commonly used, such as the homepage and product pages. 

While the new Google algorithm won’t have a significant impact on the desktop user experience, it is impossible to deny the need for a mobile friendly website based on the increasing number of users that access the web via mobile device. 


CMHC to boost premiums for high-risk home buyers

The Globe and Mail

Canada’s federal housing agency is raising mortgage insurance premiums as part of a plan to boost its capital reserves.
Canada Mortgage and Housing Corp. said it is raising premiums on the highest-risk mortgages – borrowers who have down payments of less than 10 per cent – by 15 per cent starting June 1.
The increases only apply to new mortgages for borrowers with small down payments. Those who put down more than 10 per cent of the purchase price aren’t affected. Premiums will also remain unchanged on CMHC’s portfolio insurance, which lenders take out on bundles of uninsured mortgages so they can securitize them, as well as the agency’s insurance for apartment buildings.The changes come as part of a broader plan by the agency, announced last August, to boost its target capital reserves to 220 per cent above the minimum set by the Office of the Superintendent of Financial Institutions, up from 200 per cent previously.
The effects will be modest for affected borrowers. An average Canadian borrower who can afford to pay the only the minimum 5-per-cent down payment typically takes out a mortgage of $252,000, CMHC said. Premiums for those borrowers would rise $5 a month, or about $1,500 more over the course of a 25-year mortgage.
CMHC predicted the changes would “not have a material impact on housing markets,” suggesting the agency isn’t looking to cool the housing market. Senior vice-president Steven Mennill stressed in a call with reporters that the changes were a “business decision” related to higher capital requirements and “not in any way related to a change in policy or approach.”
One thing is clear: By limiting increases only to borrowers with less than 10-per-cent down payments, the federal corporation is concerned that it was underpricing the risk on the most indebted borrowers.
Mortgages with lower levels of equity are typically more vulnerable to a housing shock and require higher levels of capital reserves to account for potential losses, which means higher premiums for riskier borrowers.
“As we continue to enhance our modelling capabilities, we continue to be more refined in our decision making around that relationship,” said CMHC chief financial officer Brian Naish.
“If the purpose was to ensure that there were adequate reserves against future losses, then this makes sense because their biggest losses will be at the end of the continuum with small amounts of down payment and that’s exactly the category where they increased the premium.” said Ian Lee, a professor with the Sprott School of Business at Carleton University.
It is the second time the organization has boosted insurance premiums. It raised them across the board last May after nearly a decade of silence on the issue. At the time, CMHC promised to review its insurance premiums once a year, which is what sparked the most recent changes.

photo credit: 
http://www.theglobeandmail.com/report-on-business/economy/housing/the-real-estate-beat/cmhc-premiums-to-jump-for-high-risk-home-buyers/article23776658/
Online Marking: 10 Steps To Success

Ready For The New Era of Online Marketing?

Your company has a website. It looks good...it reads well...people say nice things about it...but is it enough? Whether yours is a home building company or a retail business....if you want to maximize your success, you need to learn how to successfully market your message online.

According to 
All Business editors, “just having a website isn’t nearly enough anymore”.  In today’s world, customers use various forms of social platforms that interact together.  Here are 10 tips for improving your website’s visibility and exposure, generating more online traffic, and increasing sales.

10 Key Steps to Successfully Marketing Your Business Online


1. Optimize Your Site’s Copy for Search Engines

Search engine optimization has become an industry unto itself in the past few years. The idea is to present your website’s copy in such a way that your site will appear high on the results pages of the major search engines (like Google and Bing) when users perform specific keyword searches.

2. Use Pay-Per-Click Advertising

Pay-per-click is often lumped with SEO as a website traffic-building tool, but they’re actually very different. With PPC, you purchase specific keywords and keyword phrases from a search engine on a pay-per-click basis. Then, whenever someone clicks on the link in your ad, you pay a negotiated fee (known as the cost per click, or CPC) to the search engine.

3. Publish an E-Newsletter

Electronic newsletters are one of the best ways to drive qualified traffic to your website. When done correctly, they enable you to reach customers and prospects on a consistent basis and direct them to your website for more detailed information about your company, products, and services.

4. Utilize A Blog

Blogging is another way to drive qualified traffic to your website and boost your site’s ranking in the search engines. Blogs can be used to add more keyword phrase pages to your website, since the search engines view blog posts the same way they do other web pages.

5. Use Link Exchanges

Another factor search engine analytics consider in determining search result rankings is the number of links coming into and out of your website, known as inbound and outbound links. This makes link building a potentially effective tool for driving traffic to your website.

6. Participate in Social Media

While many social media platforms started off primarily for personal online socializing, businesses quickly got into the act and are using social media to drive traffic to their websites. Having a coordinated social media and website traffic-building strategy for your business can bring in new customers that were otherwise unaccessible.

7. Promote Your Website Offline, Too

One of the most common and easily correctable mistakes businesses make when it comes to marketing their websites is not promoting their sites in their offline marketing materials. Make sure your Web address is printed on everything: letterhead, business cards, brochures, newsletters, magazine ads, etc. 

8. Make Sure Your Site Looks and Reads Professionally

The preponderance of sites on the Internet makes it vital that your site be professional in how it looks and reads. Amateur-looking and poorly written websites stand out, but for all the wrong reasons. You may save some money upfront but in the long run lose to competing sites that present better.

9. Make Sure Your Site Loads Quickly and Easily

Another common website mistake many businesses make is building fancy sites that have lots of bells and whistles but take a long time to load for most users. Research shows that the typical Internet user will wait no longer than two to four seconds for a website to load before giving up and moving on to another site.

10. Generate Positive Customer Reviews

Customers look at reviews. Keep an eye on postings and online review sites to see what your customers are saying about you. If there are criticisms, you can post a response quickly, telling your side of the story.


A comprehensive online marketing strategy is the key to promoting your company’s message.  For more details about how you can diversify your online marketing plan, contact CSG HERE. 

Or visit our website at WWW.CSG.CA



(Credit For 10 Steps By AllBusiness Editors)
John Egan - 9 tips to propel your personal brand

If you’re like many PR people and other professionals, you’re treating the boosting of your personal brand like you’re treating the filing of your tax return: putting it off. Barbara Findlay Schenck, co-author of the latest edition of "Branding For Dummies," says that’s a massive mistake.
“With more people than ever checking out people online and within their business and social circles before ever arranging in-person meetings or even considering personal contact, a well-projected personal brand has ever had a bigger impact on personal success,” Schenck says.
Quit thinking it’s somehow self-centered or unnecessary to work on your personal brand, she says, and commit to doing it.
With that mission in mind, here are nine tips to get your personal brand in gear.
1. Do some self-examination.
Amy Segelin, president of Chaloner, an executive search firm for PR and related arenas, says PR professionals are skilled at promoting their clients’ brands, but promoting their own brands doesn’t always come as easily.
Segelin recommends auditing your brand to see where it can be enhanced. For instance, does the content on your social media accounts, particularly LinkedIn, accurately reflect your brand? Is it up to date? Is it professional? Is it detailed, rather than vague?
“If you can project a consistent image that is entertaining, current and instructive, you can tell a story that makes others want to keep reading,” Segelin says.
2. Work the Web.
Your employer or your business touts itself via a website, doesn’t it? But do you have a website to promote your own brand? If you don’t, you’re throwing away a personal branding opportunity, experts say.
Branding and career expert Lauren Holliday, founder of freelance marketplace Freelanship.com, points out that a shockingly low 7 percent of job seekers have personal websites. Therefore, having your own website can set you apart from other job candidates. Holliday says that at a minimum, your personal website should include an “about” page, a page featuring your work portfolio, a blog, a contact page and front-page links to your social media accounts.
3. Don’t spread yourself too thin.
Karen Leland, president of Sterling Marketing Group and author of eight business books, says most people feel pressure to maintain a presence on every major social network, but in social media, less may be more, she says. Carefully choose which networks deserve your time and energy, based how each site’s demographics align with your personal brand.
“It doesn’t do you any good if you are everywhere,” Leland says, “but there’s nothing of value there when people arrive.”
4. Get the picture.
Richard Storm, a photographer in New York City, says you should invest in professional headshots—not hastily taken smartphone photos—to complement your online presence.
“You’d be surprised at how many people use out of focus, grainy or inappropriate photos to represent themselves,” Storm says. “I specialize in professional and corporate-style headshots, which give any individual a great photo to add to their...brand. It goes a long way, especially if you want to make those highly valued connections.”
5. Walk the walk.
Like it or not, the way you look speaks volumes about your personal brand. Personal image consultant Marian Rothschild, author of "Look Good Now and Always", recommends making a head-to-toe branding statement through appropriate grooming and clothing.
“Our appearance sends an immediate, nonverbal message of who we are to everyone with whom we come in contact. So ask yourself what message would you like to send to whomever you are going to be with,” Rothschild says.
6. Pay it forward.
Tech PR veteran Brenda Christensen, a consultant for Apple, says she’s managed to elevate her personal brand by not trumpeting it. While that approach sounds counterintuitive, Christensen says it’s served her well.
“I have achieved my success by building a bridge for others and being a valuable resource at all times,” Christensen says. “It’s amazing how quickly you can go from obsolete or obscure to overnight sensation when you help others.”
7. Rattle the cage.
You can’t be the nice guy or gal all the time, can you? Michelle Stansbury doesn’t think so. Stansbury, CEO of Little Penguin Public Relations, says it’s fine to ruffle a few feathers.
“Don’t be afraid to piss people off. In fact, be excited by it,” Stansbury says. “With any business, if you try to serve everyone, you will serve no one. Your personal brand is the same. There will be times when you say something a bit controversial to certain people. You need to deal with that with professionalism, but authenticity.”
8. Add some spice.
Brittany Berger, digital content supervisor at online advertising company eZanga.com, suggests that you infuse your personal brand with your personality. Don’t be robotic.
Frances Reimers, director of corporate visibility at marketing agency PCI, says that if you’re witty, you should display that wit on social media without being inappropriate. If you’re passionate about a cause, then express that passion without turning people off. Embrace whichever persona you want people to know, she says.
“A lot of people think that your brand should consist of evidence of your expertise, and that’s all,” Berger says. “Yes, that's important, but there will be thousands, if not more, of other professionals with the exact same qualifications.”
What makes a personal brand stand out, she says, is the person behind the brand.
“No one will remember your expertise on its own, because it’s not unique,” Berger says. “It will be the combination of expertise and personality that will make your brand memorable.”
9. Woo your contacts.
Branding and social media expert Olivia Omega views online branding like online dating. Omega, author of "The Girls Guide to Personal Branding", says you must invest in building a relationship with your online contacts before you ask them to invest in you. Too often, she says, people and brands hop on Facebook and Twitter and immediately aim for the “ask.”
“Would you ever ask someone to marry on the first date? If you’re like some of the men I’ve dated, maybe,” Omega says. “There has to be a courting period, a time where you woo the other person — sharing stories about yourself and asking them to share stories in return.”

[RELATED: Create compelling news and sexy social media pitches that build brand, buzz and the bottom line every single time.]
John Egan is editor-in-chief at SpareFoot, an Austin, Texas-based startup that helps people find and book self-storage units. Follow him on Twitter: @JohnJEgan.
The Future Of Social Media Marketing - 2015

The road to your show home is paved with great content. I’ve emphasized the value of a website as the primary source for information about your company. But even a website can’t be the only weapon in an online arsenal. A robust web presence affirms your expertise and social media is a key element in your digital content strategy.

Blog:

The fastest way to increase website traffic is through a blog. Blogs are an informal news feed and/or discussion board on your website.  As of 2014, websites with an active blog received 55% more traffic than those without. An optimized blog will also improve search engine page rank because of its key-word rich content and frequent updates.

Facebook:

It’s hard to ignore the Facebook effect. Even if you don’t respect Facebook or have a personal profile, nearly 15 million other Canadians do. Like a blog, a Facebook page should be updated consistently and with interactive content that promotes your expertise and engagement in a particular field.

Other Platforms:

It seems like every day a new social platform emerges. Deciding the type of sites to include in your online content strategy is entirely dependent on your audience. Instagram, Pinterest, Snapchat, Houzz, YouTube, Twitter and others all have merit. However, if you intend on using any of these sites, be sure you understand their nuances well.

What Should I Post?

Like website content, social media must be engaging, unique and demonstrate your expertise. There are two types of content – curated and original. Original content often engages more users because it’s unique and personal in nature. However, curated content can also be effective when you come across an article, photo or news story that is related to your industry. Be careful, though. Too much curated content makes you appear lazy and unoriginal.

Join Us For A Special Information Breakfast:

A robust digital marketing strategy is the key to unlocking your company’s potential. Prospects use all types of social platforms that interact in varying ways. Having a voice on the major sites, and some of the smaller ones, is a sure way to engage a variety of buyers. For more details about how you can diversify your online marketing plan, join CSG on February 6 for a special information breakfast. To register, visit WWW.CSG.CA now. Only a few spots left.  
Content Is King: Drive More Traffic, Leads & Sales with Content Marketing

January 21, 2015

Instructors:

Kristi Allen
Meredith Oliver

Educate – it’s a 2015 buzzword

Your website should fill your show homes with prospects, so fill your website with meaningful content. A new home is likely the biggest purchase most people will ever make. They need to feel like they are buying from an industry leader. And the best place to demonstrate industry expertise is your website.

“Content doesn’t just help your SEO, it IS your SEO.”

Organic website traffic is any non-solicited or unpaid visitation. Internet users type keywords into a search engine, like Google, and the most applicable results appear. The order in which these results are ranked is based on topical relevance and is NOT random. Generating unpaid website traffic begins with the content you choose to put on your website, and how often it’s updated.

The first three search results that appear on Google receive over 60% of all clicks.

What Kind Of Content Ranks Well?

The answer boils down to this - how well do you know the audience? All buyers have questions and the company that answers them best wins more business. In 2014, two-thirds of all prospects said good content is a leading reason for buying, and half of the prospects said they would buy from the company with expert content. Your website should be updated constantly with new information that educates buyers and makes you the expert.

Where Do We Start?

Set goals. Content generation and management are vital to your organic traffic. However, the process is extremely time consuming. So you must create a list of objectives and a plan to execute each one. For example, having a FAQ section is a great way to reach out by addressing major concerns that arise during the buying process. Your show home and online sales managers are at the front line with customers and likely have list of FAQ’s you can tackle.

There's More!

In 2015, content management will separate you from the pack. Your website is one of many contact points with buyers and managing what you post is paramount. But those who really get a leg up on the rest will integrate other forms of online content, including social media, paid advertising and unique online promotions. To learn how all these pieces fit together to create the perfect marketing strategy, register for our special information breakfast on February 6. Space is limited so visit WWW.CSG.CA now to sign up.
Go Mobile: 15 Reasons You Need Mobile Marketing Now

January 21, 2015

Instructors:

Jimmy Diffee
Troy Reierson

It took businesses 30 years to adapt to the Internet and only six years to transition to mobile devices. Luke Wroblewski coined a term called the Mobile Moment, which is when mobile traffic to your website exceeds desktop traffic. Facebook reached it in 2011, Amazon in 2013, YouTube in 2014 and in 2015, it’s your turn. Are you ready? Here are a few things you need to know.

How Prospects Find You:

Of all your show home visitors, 90% went to your website at least once before making the trip. But if your website is anywhere near the mobile moment, but isn’t functioning efficiently, then you will likely miss out on a significant portion of prospects to your model homes.

Responsive Design:

Your website MUST be adaptable to various screen dimensions and Internet platforms. As of 2014, 71% of website visitors leave if it takes more than five seconds to load the landing page. And 61% leave just as fast if it doesn’t have responsive design. What does this mean? Get responsive and make sure it works.

You Have To Ask:

If you’re unsure where buyers are finding you online, ask them. Feedback from prospects is vital to increasing website traffic by developing a targeted message and mobile strategy. Organic searches on Google, social media pages, online ads and sponsored ads on local media provide buyers various avenues to your site. And if your sales managers can track a visitor’s first point of contact, you can allocate your advertising resources better.


The future is mobile and you must be ready. For more on how to integrate mobile into your marketing strategy, register for our special breakfast on February 6. Space is limited so sign up now at WWW.CSG.CA.